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Associate Director of Marketing

Position Summary

Rapalogix is seeking a Associate Director of Marketing who excels in hands-on execution and is comfortable owning the full lifecycle of marketing deliverables. While the near-term focus will center on downstream commercial activities, including sales enablement materials, website content, digital engagement, and customer-facing collateral. This role will also support selective upstream needs such as brand implementation, messaging development, and cross-functional launch planning.

You will partner closely with Sales, Commercial Operations,Medical Affairs, and external consultants to translate scientific, strategic, and commercial inputs into clear, high-quality marketing output. This role is critical to ensuring the field has the tools, materials, and content they need to drive revenue and support account growth.

This position is ideal for someone who is energized by ownership, thrives in a fast-paced early-stage environment, and is excited to help build and mature the marketing function as we grow. As the organization scales, this role has the opportunity to expand into broader responsibility across campaigns, brand development, and long-term marketing planning.

Key Responsibilities

Marketing Execution:

• Develop, manage, and deliver a full range of commercial marketing assets including sales collateral, HCP-facing materials, product education tools, and customer-facing resources.

• Build and maintain in-office materials, account onboarding kits, treatment room tools, and point-of-care content to support practice adoption and usage.

• Drive website content updates end-to-end including drafting copy, coordinating creative, implementing content refreshes, and supporting new landing pages and product information.

• Ensure claims accuracy and scientific alignment by partnering closely with Medical Affairs to review drafts and incorporate validated clinical language.

• Support conference preparation, including asset development, booth or table materials, printed collateral, signage, and coordinated post-event follow-up workflows.

• Maintain consistent brand voice and visual identity across all materials.

 

Sales Support & Enablement

• Partner with Sales Leadership to develop tools that increase field effectiveness, including pitch decks, objection-handling guides, one-pagers, competitive comparisons, and email templates.

• Create turnkey assets and onboarding materials that help new accounts understand product usage, ordering processes, and treatment integration.

• Collaborate with Commercial Operations to ensure marketing assets are properly integrated into systems (HubSpot, shared drives, sales workflows) and easy for the field to access.

• Capture real-time feedback from the field and convert customer questions, objections, and insights into updated collateral and new marketing assets.

• Support training initiatives by producing or refreshing supporting documentation, scripts, and practice-facing educational materials.

 

Digital & Social Media

• Manage execution of social media content including copywriting, asset coordination, posting cadence, and light community support.

• Coordinate with external digital/social partners and creative freelancers to ensure timely delivery of assets, consistent brand representation, and aligned messaging.

• Support paid and organic digital campaigns by producing required assets, providing content direction, or coordinating cross-functional inputs as needed.

• Assist with basic email marketing workflows, landing pages, and consumer engagement content aligned with overall brand standards.

• Maintain a forward-looking content calendar to keep digital channels consistently active and aligned with commercial priorities.

 

Cross-Functional Collaboration

• Work closely with Commercial Operations to align on prioritization, sequencing, and timelines for marketing deliverables tied to revenue-driving activities.

• Partner with Medical Affairs to translate scientific/clinical content into accurate, clear, and commercially relevant messaging.

• Collaborate with Sales leadership to ensure messaging and materials support field needs, customer conversations, and account growth strategies.

• Coordinate external vendors, creative partners, contractors, and agencies to ensure high-quality, on-time execution.

• Serve as the connective thread across departments, ensuring alignment and consistency in all outward-facing materials.

 

Program & Process Ownership

• Build and maintain project plans, campaign timelines, content calendars, and asset roadmaps to support launch and scaling efforts.

•Establish lightweight workflows and review processes that promote clarity, speed, and consistency across cross-functional partners.

• Maintain an organized library of all collateral, claims language, digital assets, and historical versions to ensure easy access and clean documentation.

• Develop repeatable templates, style guides, and process documents that improve efficiency as the function grows.

• Implement simple tracking mechanisms to report on asset readiness, timelines, and deliverables.

Qualifications

• 5-10 years of relevant marketing experience in aesthetics, dermatology, medical aesthetics, medtech, consumer health, skin health, or other science-driven/claims-regulated categories.

• Strong downstream execution experience across collateral development, sales enablement materials, website and digital content updates, conference assets, and social/digital content creation.

• Proven project management skills, with ability to run multiple workstreams, manage timelines, coordinate vendors, and operate with minimal oversight.

• Comfort partnering with scientific and medical teams to translate claims and clinical concepts into marketing-ready messaging.

• Excellent writing and communication skills with strong attention to detail, accuracy, and clarity.

• Experience thriving in lean, high-growth environments, including building foundational processes and adapting quickly.

Preferred Experience

• Aesthetics or dermatology experience, especially in physician-dispensed products or practice-facing marketing.

• Experience supporting field sales teams with tools, materials, and customer education content.

• Early-stage launch experience.

• Exposure to upstream marketing (messaging frameworks, brand implementation, light product marketing).

• Experience establishing foundational marketing systems and workflows (asset libraries, content calendars, versioning processes).

Compensation

• Base Salary: $125,000-$145,000 (commensurate with experience and level)

• Bonus: Annual bonus target tied to performance

• Equity: Competitive early-stage equity grant

Benefits

• 16 Company holidays and unlimited vacation policy

• Comprehensive medical, dental, and vision insurance with fully employer-paid options for employees

• Employee Assistance Program (EAP)

• Flexible spending accounts and health savings account

• Adoption assistance

• Short & long-term disability coverage

• Basic life & AD&D insurance, plus voluntary life insurance