The Senior Director of Marketing will serve as the architect of Rapalogix’s brand and commercial narrative, owning the full marketing function across B2B and B2C channels. This role is responsible for establishing Rapalogix as the defining authority in longevity-driven aesthetic skincare and translating complex science into credible, differentiated stories that resonate with dermatologists, aesthetic physicians, media, and consumers.
This is a strategic and highly visible role that requires equal facility with long-term brand building and near-term commercial execution. The Senior Director will inherit a two-person team, a Senior Marketing Manager and a Social Media & Analytics Associate, and will be responsible for developing that team while building out additional capabilities as the business scales. The role serves as a senior external representative of the company and will engage directly with physician partners, KOLs, media, and industry leaders.
The successful candidate will be comfortable operating with significant autonomy, partnering closely with the CCO on strategy while maintaining the hands-on execution orientation required in a growth-stage company.
Category Creation & Brand Leadership
- Own the brand strategy and positioning for Rapalogix from the ground up. This includes defining a new Longevity category within aesthetic skincare including establishing the vocabulary, narrative, and standards that differentiate Rapalogix from legacy anti-aging brands and position the company as the evidence-based authority in the space.
- Define and own brand positioning, messaging architecture, and tone across professional and consumer channels.
- Translate mTOR science and longevity biology into clear, compelling, physician-credible storytelling that holds up under clinical scrutiny.
- Develop and maintain a consistent brand identity and voice across all touchpoints, from scientific materials to patient-facing content.
- Partner with Medical Affairs and R&D to ensure all claims are substantiated, defensible, and differentiated.
B2B Marketing & Physician Adoption
- Lead the marketing strategy to drive physician account acquisition, onboarding, active utilization, and reorder velocity. Build the infrastructure for scalable practice support that enables the sales team to open and grow accounts efficiently.
- Design and execute physician-facing marketing campaigns, including educational programming, clinical materials, symposium presence, and practice support tools.
- Build scalable practice enablement systems: scientific sell sheets, staff education modules, patient consultation tools, treatment protocols, merchandising standards, and sampling strategies.
- Partner closely with Sales and Medical Affairs to align marketing timing, messaging, and educational content to the account lifecycle.
- Develop materials and programs that support both account acquisition by the sales team and long-term utilization and reorder behavior within established accounts.
B2C Marketing, Patient Demand & Trust
- Own patient-facing marketing to build brand awareness, drive find-a-provider behavior, and support conversion at the practice level. This is not traditional beauty marketing — the content must be grounded in science and built for a consumer who is making a considered, physician-mediated purchase decision.
- Build a content engine anchored in longevity science education, treatment integration stories, and physician and founder credibility.
- Lead patient-facing digital campaigns, social strategy, PR, and influencer programming with a science-first orientation.
- Develop patient education materials that practices can use to drive consultation bookings and treatment adoption.
- Monitor patient feedback, sentiment, and conversion data to continuously refine messaging and channel mix.
Digital Growth & Performance Marketing
- Own the digital marketing strategy across all channels, with accountability for performance metrics and ROI across the full B2B-to-B2C funnel.
- Lead strategy and execution across web, SEO, paid media, social, email/lifecycle, and emerging digital channels.
- Oversee the Social Media & Analytics Associate to ensure content quality, channel consistency, and data-driven optimization.
- Own the provider locator experience and patient conversion journeys from awareness through practice contact.
- Establish KPIs, dashboards, and reporting cadences that give leadership clear visibility into marketing’s contribution to commercial outcomes.
- Manage marketing spend with rigor, allocating budget to channels and programs that demonstrably drive physician acquisition, patient demand, and reorder behavior.
Corporate Communication & Public Relations
- Own Rapalogix’s external communications strategy, ensuring that the company’s scientific credibility, commercial momentum, and leadership narrative are consistently and compellingly represented across media, industry, and professional channels.
- Develop and execute a PR strategy spanning media relations, product and company announcements, and scientific congress presence.
- Prepare executives and scientific leaders for media appearances, thought leadership opportunities, and industry events.
- Manage PR agencies and external communications partners, ensuring message discipline and alignment with brand positioning.
- Oversee content strategy for corporate channels including the website, LinkedIn, and investor-facing materials in coordination with leadership.
Physician, KOL & Industry Engagement
- Engage directly with the dermatology and aesthetic medicine community as a senior brand representative. Build and steward KOL relationships that deepen Rapalogix’s clinical credibility and extend its reach across the physician network.
- Identify, cultivate, and manage relationships with key opinion leaders in dermatology and aesthetic medicine.
- Design and oversee KOL programs that span education, peer-to-peer advocacy, content creation, and scientific activation.
- Represent Rapalogix at industry conferences, advisory boards, and professional association events.
- Collaborate with Sales and Medical Affairs to align KOL engagement with commercial priorities and account-level strategy.
Product Launch & Go-to-Market
- Lead marketing strategy and execution for all product launches, from early positioning development through full commercial rollout. Serve as the marketing lead in cross-functional launch teams.
- Own launch positioning, messaging, and campaign strategy for new products and line extensions.
- Develop and execute go-to-market plans that sequence physician seeding, KOL activation, and patient-facing demand generation.
- Partner cross-functionally with Medical, Regulatory, Sales, and Operations to ensure launch readiness, field enablement, and message alignment.
- Build launch playbooks and repeatable frameworks that the team can apply as the product portfolio expands.
Team Leadership
- Lead, develop, and scale the Rapalogix marketing and communications team. The Senior Director will inherit a Senior Marketing Manager and a Social Media & Analytics Associate, and will be responsible for building out additional capabilities as commercial needs grow.
- Provide clear direction, coaching, and development to direct reports, with a focus on building a high-performance, accountable team culture.
- Define roles, goals, and performance metrics for the marketing team aligned to commercial outcomes.
- Own the marketing budget, ensuring spend is allocated efficiently and tracked against defined KPIs.
- Build and maintain the operating cadence for the marketing function, including planning cycles, reporting, and cross-functional alignment processes.
- Recruit and onboard additional marketing talent as the business scales.
